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WayForward Resources was so excited to receive a donation from Metro Market and Pick ‘n Save stores of $30,000 of food and personal essentials weighing nearly 18,000 pounds to help fight hunger in our community. Staff and volunteers were thrilled when the truck filled with 20 pallets of everything from diapers and formula to spaghetti sauce and canned goods arrived. With the huge increase in demand we’ve seen, the timing couldn’t have been better.

Staff and volunteers were there to receive and then later sort the food. “The timing is perfect,” said Laurie Baker, long-time WayForward volunteer. “We needed the food desperately.” One volunteer who helped receive the donation was Kevin Walther. Kevin used to work at the Middleton Pick ‘n Save (now Metro Market) for five years bagging, stocking, and facing items. He’s been volunteering at WayForward for one year. Kevin wore his red cape because it reminds him of staying positive, working together, and helping others who need assistance. “You’re a hero for helping people out,” Kevin said.

“Inflation and the end of Covid-era assistance has led to us serving the equivalent of more than 90,000 meals a month, a 130% increase from last year,” said Ellen Carlson, Executive Director of WayForward Resources. “We are so excited about this donation from Metro Market and Pick ‘n Save stores because not only does it help fill our shelves with nutritious food for people in our community, but it will make available a huge variety of food, allowing people to select food that makes sense for them and their families.”

The generous donation received media coverage from News 3 Now, WKOW 27 and the Middleton Cross Plains Times-Tribune.

We are thankful for heroes like Kevin and Laurie and our friends at Metro Market and Pick ‘n Save stores who make it possible for more people in our community to access healthy food.

WayForward Resources welcomed nearly 100 people to an open house on June 5 celebrating our new name.

Volunteers, supporters and local officials visited the food pantry to meet staff and take mini-tours to learn more about our mission to build food security and housing stability. The event included a ceremonial ribbon cutting by the Middleton Chamber of Commerce, led by Executive Director Ellen Carlson.

The event received media coverage from NBC 15 and WKOW.

 

 

Our name change to WayForward Resources received coverage from multiple local media sources this week:

Wisconsin State Journal

Middleton Outreach Ministry has changed its name to reflect its expanded mission. The new name, WayForward Resources, clarifies that the organization’s food pantry is now open to everyone in Dane County and that, over time, the service area for housing stability programs has expanded beyond Middleton to include Cross Plains and west Madison.

Middleton Cross Plains Times-Tribune

After more than 40 years, Middleton Outreach Ministry (MOM) is getting a new name–WayForward Resources. “We have been talking about this for 10 years,” stated WayForward Resources Executive Director Ellen Carlson, who said the name is intended to remove barriers in supporting residents who need assistance.

WisBusiness

The transition is taking place as demand for the services the organization provides continues to increase, driven in part by reduced federal food assistance and rising rents in Dane County. The change to WayForward Resources will reduce confusion about the mission of the organization and make it easier for clients to understand the services it provides, Carlson says. 

InBusiness

WayForward Resources serves more than 5,000 people a year. Its food pantry distributes the equivalent of more than 100,000 meals per month to people facing food insecurity. About 500 households a year receive funds from WayForward’s housing stability program, and 98% of participants maintain housing and avoid eviction for a year or longer. 

WayForward Resources has partnered with United Way of Dane County for more than two decades. Thanks to President & CEO Renee Moe for her message about the transition to our new name and the work ahead!

Middleton Outreach Ministry today announced a new name — WayForward Resources — a change that will help more people access the nonprofit’s food pantry and housing stability programs.

“Our new name reflects who we are today and all of the services we provide,” says Ellen Carlson, executive director of WayForward Resources. “We’ve been discussing changing our name for nearly a decade, but there has never been a better time to take this important step to remove barriers and allow more people who need support to find us.”

The transition is taking place as demand for the services the organization provides continues to increase, driven in part by reduced federal food assistance and rising rents in Dane County. The change to WayForward Resources will reduce confusion about the mission of the organization and make it easier for clients to understand the services it provides, Carlson says. 

The organization was established in 1980 by members of local Middleton churches and faith-based organizations continue to support its work after it transitioned to a community-based nonprofit organization in 2007. WayForward’s food pantry is now open to everyone in Dane County and over time its service area for housing stability programs has expanded to include Middleton, Cross Plains and west Madison.

“As a longtime partner and advocate for WayForward Resources’ mission, St. Luke’s has seen firsthand the impact their programs have on the lives of individuals and families in Dane County,” says the Rev. Carrie Greenquist-Petersen of St. Luke’s Lutheran Church. “WayForward Resources provides crucial support to those who need help the most in our community, and we are proud to have played a small part in their journey – from their humble beginnings in St. Luke’s basement to the vital resource they are today. We are excited to see WayForward Resources continue to grow and serve our community, and are thankful to continue partnering alongside them.”

WayForward Resources serves more than 5,000 people a year. Its food pantry distributes the equivalent of more than 100,000 meals per month to people facing food insecurity. About 500 households a year receive funds from WayForward’s housing stability program, and 98% of participants maintain housing and avoid eviction for a year or longer. 

“We’ve partnered with WayForward Resources for more than two decades and we’re proud to support their programs that help improve the lives of families in Dane County,” says United Way of Dane County President and CEO Renee Moe. “We’re excited to see the strong impact WayForward can have in the years ahead as it works to help more people thrive and make our community stronger.”