This September, over 20 local businesses and community organizations joined our Take Action Against Hunger Challenge to raise awareness and food during Hunger Action Month. With an ambitious goal to collect 25,000 pounds of food, participants initiated food drives across Dane County and engaged in a spirited competition to gather as much donated food as possible for the WayForward Resources pantry.
One dedicated community member even put their team pride on the line in support of Hunger Action Month. Laura Crow, a dedicated Bears fan and member of Middleton Community Church, pledged to shave the iconic Green Bay Packers “G” into her hair if the congregation met their 2,500-meal donation goal. Thanks to Laura’s daring offer and the church’s dedication to service, Middleton Community Church achieved the month’s largest food drive and contributed the equivalent of 3,493 meals. PUBG Studios Madison, a local video game developer, documented their cereal drive with a creative, and amazingly cinematic video featuring a long and winding cascade of boxes lined up like dominoes throughout their office. In total, PUBG donated enough food for 2,000 meals.
Thank you to the organizations, companies, and the many individuals in our community who joined our challenge this month to ensure our neighbors have enough nutritious food to not experience hunger. Through collective action, WayForward’s food pantry received 25,909 pounds of food for Hunger Action Month.
Profound thanks to all our Take Action Against Hunger Challenge 2025 participants:
City of Middleton, which officially proclaimed September 2025 as Hunger Action Month
Middleton Community Church, winner of the Exceptional Action Award & Laura Crow, winner of the G for Generosity Award
PUBG Studios Madison, winner of the Gamers in Action Award
High Point Christian School, winner of the Youth in Action Award
WEA Member Benefits, winner of the Can-Do Attitude Award
Evergreen Healthcare Partners, winner of the Refuel After School Award
Vierbicher Associates, winner of the Team Action Award
Middleton Hills Neighborhood, winner of the Good Neighbor Award
Waconia Park Owners Association, winner of the Newest Action Partner Award
Sketchworks Architecture
RSVP of Dane County
St. Bernard Catholic Church
Piggly Wiggly – Cross Plains
St. Peter Catholic Church
Forward Health Group
TEMPO of Madison
First Choice Dental
And the many individuals in our community who participated in the challenge!
Thank you also to local elected and municipal leaders including, Dane County Executive Melissa Agard, Wisconsin State Senator Kelda Roys, City of Middleton Mayor Emily Kuhn, Middleton Alders Charles Myers and Lisa Janairo, Middleton-Cross Plains Area School District Superintendent Dr. Dana E. Monogue, and the staff from the City of Middleton’s Planning and Zoning Department, stopped by WayForward Resources to drop off food donations, help stock our pantry shelves, and raise awareness during Hunger Action Month!
See more Hunger Action Month photos and follow WayForward Resources on Facebook, Instagram, and LinkedIn
Last week, on August 21, WayForward Resources’ Back to School program held its annual distribution of backpacks and school supplies to students from 4K to college. Excited kids arrived throughout the day, some immediately knowing what they wanted, while others took their time to decide on a backpack that was right for them, and left with smiles and a skip in their step, ready to start school.
The entire effort would not have been possible without the generous contributions of time and funds from many, which enabled us to assemble 575 backpacks with school supplies, plus 20 college supply bags. A big thank you to:
Our wonderful volunteers: Lynn Metz, who put in many hours–without her help, this program would be difficult to pull off; Amelia Kim, who volunteered throughout the summer; Future Foam, who moved everything from our office to St. Luke’s; volunteers who helped pack and give away the backpacks, and those who helped bring items back to WayForward after the event.
St. Luke’s Lutheran Church, our host, welcomed us into their church and provided the use of their Friendship Hall, making it possible for us to sort supplies, fill backpacks, and welcome students and their families. Additionally, they also held a school supply drive.
Middleton Public Library added to the fun of distribution day by bringing 600 books to give away free to all the kids.
The community’s response to our request for support! It was amazing to see the donations come in over the past three months, including items delivered from our Amazon wishlist, donations of school supplies dropped off, and financial contributions.
The many companies, organizations, and individuals who ran drives to collect school supplies, including:
Artis REIT
Burn Boot Camp Middleton
City of Middleton
Dale Heights Presbyterian Church
Exact Sciences
Fickett Structural Solutions
Forvis Mazars
Junction Ridge Neighborhood Association
Kirsch Enchanted Valley Acres
Lutheran Church of the Living Christ
No Fear Dentistry – Madison
McClone Insurance
Middleton Community Church UCC
Rosewood Resident’s Fund
St. Dunstan’s Church
St. Martin’s Lutheran Church
Standard Imaging
TDS
Thermo Fisher Scientific
Vierbicher
Will Rothering and Drew Onopa
See more Back to School photos on Facebook, Instagram, and LinkedIn.
Thank you to everyone who helped kids in our community start school ready to learn by donating school supplies or funds!
What does it look like when a community comes together to support its kids?
It’s a room full of backpacks, lined up in neat rows. It’s families greeted by the sight of those backpacks filled with what their children need to start the school year ready to learn. It’s students at every stage of the educational journey from 4K to college choosing a backpack for themselves that represents them — and the year ahead.
This year’s Back to School Program distributed school supplies and backpacks to 621 students, thanks to financial support and donations from individuals, churches and businesses. On pickup day, parents and students surveyed the dizzying array of backpack options, organized by grade.
Some parents who stopped in solo without their kids did their best to imagine what choice they would make.
“He’s got an obsession with Paw Patrol,” said one mother as she spotted a backpack featuring a cartoon dog among the options for her son starting 4K. Another mom of a young student faced a classic dilemma: “I wonder if I should go with unicorns or princesses?”
Students who were there in person to choose their backpack were sometimes overwhelmed by the choices. Others were overjoyed, including two best friends who found matching backpacks.
Another future 4K student was tentative as she approached the backpacks for her age group. But that all changed when she spotted a Hello Kitty backpack. A shy smile became a wide grin that took over her face when a WayForward volunteer said, “It’s yours! Enjoy it!”
The first day of school seems far away, but you can help kids start the year ready to learn right now by supporting our programs that provide them with the tools they need to succeed.
Hundreds of families with students from 4K to college rely on WayForward for school supplies, as well as food to help kids learn and grow and housing assistance to prevent eviction.
- 75% of the households that use our pantry have children.
- Children who live in households without enough food face barriers to reaching their potential.
- Food insecurity is linked with lower skills in math and reading.
Your gift of $100, $250, $500, $1,000 or any other amount can help us buy school supplies, provide nutritious food to fuel students and ensure children can remain in their homes and don’t have to change schools.
For T Sneed, helping kids get a strong start to the school year provided major motivation.
This year, Sneed and their co-workers at Exact Sciences held a drive that collected 239 pounds of school supplies for WayForward’s Back to School Program, which helped fill backpacks that went out to hundreds of students this year. Sneed, Administrator of Laboratory Service Training at Exact Sciences in Madison, is also a new member of WayForward’s Leadership Council, which brings together community members to help support and advocate for the organization’s mission.
“WayForward is a dynamic nonprofit organization which mobilizes the Dane County community to address barriers to accessing healthy food among other natural supports,” Sneed says. “WayForward’s incredible team offers pleasant experiences to both volunteers looking to transform lives and program recipients seeking resources to meet their immediate needs.”
Gina Patel, President & CEO of Patel Kwan Consultancy, has a strong and personal motivation for supporting WayForward Resources.
Patel’s company donated and packed 35 kindergarten backpacks for this year’s Back to School Program. Members of her team also volunteered to organize school supplies and get them ready for distribution, joined by her own kindergartner, Hari (in photo at left with Patel Kwan intern Grace Liew).
“Way Forward provides much-needed resources to families in our area,” says Patel (at left in photo at top).
“I am originally from the UK, but as a child I received free school lunches, uniform, etc. As a family we received about 40 GBP per week in ‘benefits’ to use for food, heat, transport, and anything else needed. That is approximately what it ended up costing for these backpacks including supplies. Having this extra cost burden can mean the difference between families going without heat or food and being able to send their kids to school with backpacks ready for the school year. There is a lot of drive in our community to support one another, so thank you, WayForward for facilitating this.”
“Sonic!”
For one kindergartner, there was never a question which backpack he was going to choose.
From the moment he stepped through the door at St. Luke’s Lutheran Church, he spotted the backpack featuring the hedgehog made famous by a video game and yelled out his name with joy. His excitement grew as he examined the backpack’s features close up. “Mom! There’s a lunch box. That’s so cool.”
His decision was one of hundreds made last week by parents and kids confronted with rows of brand new backpacks stocked with supplies. This year’s Back to School program provided backpacks and supplies to 629 students from 4K to college. The collective effort to help students have what they need to be ready to learn is fueled by financial support and donations from individuals, churches and businesses in our community.
Students and their parents walked in with curiosity and, in some cases, uncertainty about which backpack to choose. “Oh no, this is hard,” said more than one parent. They walked out with smiles and hope for the year ahead.
Some parents deployed a quick phone call or Facetime to determine what might be the best option. One posed the all-important question to her child over the phone: “Super Mario or Minecraft?”
The answer was Super Mario, and the mom who picked up that backpack along with three more for her other children marveled at the room full of choices. “We participated in the program the last two years and it has just been truly wonderful for our family,” she said. “It makes our kids so excited to start their school year.”
WayForward volunteer Lynn Metz has helped collect, organize and distribute backpacks and school supplies to hundreds of students over the last decade.
As the lead volunteer for the Back to School program, Metz spends a lot of her summer thinking about the first day of school and what it means for kids to have what they need when they walk into their classrooms.
“There’s more need out there in our small community than people realize,” Metz says. “This brings to light the fact that kids need support to start off on the right foot.”
The massive organizational effort comes together with financial support and donations from individuals, churches and businesses. “The community is amazing,” Metz says. “We have a company that’s packing first grade backpacks, we have another company that’s packing kindergarten backpacks. I love the involvement.”
For Metz, the highlight is the day students arrive to pick out their backpacks. “No one that comes in has any idea how much work was involved in the program. Everything is organized by grade, and the backpacks are just sitting there ready to go,” she says. “I love seeing that.”
To support this year’s Back to School Program, visit our seasonal support page.
“I just can’t decide!” said a first grader when confronted with an overwhelming array of backpack choices – from sparkles to Spider-man – during school supply pickup at St. Luke’s Lutheran Church for our annual Back to School program. A helpful volunteer asked, “Which one do you like least?” But that was not a strategy that helped – she liked them all. Even though their contents were identical, she peeked inside several backpacks anyway before narrowing down to two options. Her final selection came after posing for a quick photo on her mom’s phone while wearing each one, looking over her shoulder. This year’s program served 569 students, from 4K to college. We are grateful for the way our community comes together to make sure kids have what they need to be ready to learn. This effort would not happen without financial support and donations from individuals, churches and businesses.