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September 19, 2024
Fighting hunger, one piece at a time

There wasn’t a specific goal when the team at Middleton-based NET started a month-long food drive in response to the rising need at WayForward and other food pantries across Dane County.
But that was before the competition got serious.
Once the team at NET (Network Engineering Technologies) split into four teams, collecting food each week to earn the pieces to a 1,000-piece puzzle, the potential impact of their efforts quickly took shape.
After just one week, the company brought in 650 pounds of food. Each team of 25 people took advantage of the chance to earn five puzzle pieces for bringing in meal ingredients like pasta and sauce or canned chicken and rice. NET launched the drive following a collective call for help from three dozen food Dane County food pantries.
“With people still working a hybrid or fully at home schedule I just wasn’t sure what I could hope to expect – but people have blown my mind with how generous they’ve been!” says Laura Duffield, NET’s Accounts Receivable Manager, who led the effort. “Making it a competition between groups has also been a big driver of success.”
Another motivating factor was the decision to drop NET’s donated items off weekly at WayForward’s pantry warehouse, she says. “It’s great to get a group of people over there to unload so they can see where their donations are going, and helps to feel ‘refreshed’ for the next round of weekly donations.”
Week two of NET’s drive focused on personal hygiene, with donations including laundry detergent and period products. Teams competing to collect more puzzle pieces brought in another 437 pounds for the pantry.
“Now that we’re two weeks in and have a little over 1,000 pounds donated, I’m making it our goal to hit a TON of food by the time the drive is over,” Duffield said after week two.
After week three, Net brought in another 1,083 pounds of pantry staples including cooking oil, flour and sugar, bringing their running total to over a ton of donated food and personal items for the pantry.
Another benefit to the effort? Building more connections between team members who are remote and those working in the office, Duffield says.
Halfway through the drive, one of the teams had almost completed their puzzle. That moved captains for the other teams to email their members to drum up support and offer to use monetary donations sent via Venmo to do the shopping. “I think this has helped people who might feel overwhelmed going to the store and bringing it all in,” Duffield says.
In the fourth week, the drive theme was peanut butter & jelly and cereal. The final week focused on collecting school supplies for WayForward’s Back to School Program. Teams could also earn puzzle pieces throughout the competition for bringing in items from WayForward’s Most Needed Items List.
The winning team would get bragging rights and and the coveted “banana trophy.” The reward for everyone included a celebration lunch with yard games.
But the biggest goal was for all four teams to complete their puzzles — and bring in as much food as possible.
In the end, NET brought in 2,438 pounds of food and 140 pounds of School supplies, an effort that Duffield says speaks to the spirit everyone brought to the effort.
“I was lucky to have a great group of volunteers who have done most of the heavy lifting and some great team captains who have really stepped up and rallied support,” Duffield says. “I would tell another company that wants to do a drive to try and not feel overwhelmed and be hopeful at how generous people will actually be.”