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Media coverage for name change to WayForward Resources
May 19, 2023

Media coverage for name change to WayForward Resources

Media coverage for name change to WayForward Resources

Our name change to WayForward Resources received coverage from multiple local media sources this week:

Wisconsin State Journal

Middleton Outreach Ministry has changed its name to reflect its expanded mission. The new name, WayForward Resources, clarifies that the organization’s food pantry is now open to everyone in Dane County and that, over time, the service area for housing stability programs has expanded beyond Middleton to include Cross Plains and west Madison.

Middleton Cross Plains Times-Tribune

After more than 40 years, Middleton Outreach Ministry (MOM) is getting a new name–WayForward Resources. “We have been talking about this for 10 years,” stated WayForward Resources Executive Director Ellen Carlson, who said the name is intended to remove barriers in supporting residents who need assistance.


The transition is taking place as demand for the services the organization provides continues to increase, driven in part by reduced federal food assistance and rising rents in Dane County. The change to WayForward Resources will reduce confusion about the mission of the organization and make it easier for clients to understand the services it provides, Carlson says. 


WayForward Resources serves more than 5,000 people a year. Its food pantry distributes the equivalent of more than 100,000 meals per month to people facing food insecurity. About 500 households a year receive funds from WayForward’s housing stability program, and 98% of participants maintain housing and avoid eviction for a year or longer.