Sponsorship Opportunities

Make an impression with your employees, customers and the community by sponsoring one of our events or programs.

Your sponsorship will help ensure that more people in our community have access to nutritious food and can remain in their homes. Your support will also align your brand with a well-known and respected nonprofit that for more than 45 years has brought our community together to create food security and housing stability through action and advocacy. Sponsorships show you are committed to the health of the community and will increase your company’s visibility. Sponsorship levels range from $250 to $7,500.

For more information, please contact Beth Johnson, Community Engagement Manager, 608-826-3414.

Food Pantry Sponsorship

Last year, WayForward purchased the equivalent of 307,191 pounds of food for its food pantry. Food Pantry Sponsorships help pay for 18% of the food that is distributed at the pantry. Other sources of food include food rescues, food donations, and nonprofit partners. Overall, 1.6M+ pounds of food was distributed; 112,616 meals worth of food were distributed per month; 79% of people WayForward serves are in households with children. Anyone living in Dane County can shop at our food pantry.

Holiday Art Market

About 1,400 people attend the Holiday Art Market at FCI that helps kick off the holiday season, making this event a must-attend annual outing for many locals. Local vendors — including artists and makers — provide the backdrop for a fun and festive atmosphere. The event includes the popular Gift To-Go Boxes, plentiful Door Prizes, and the crowd favorite Plinko game. Each vendor donates at least 20% of their proceeds back to benefit WayForward’s food and housing programs.

• Saturday, December 6, 10:00 am – 5:00 pm
• Sunday, December 7, 10:00 am – 3:00 pm

Sponsorship packages are available from $250 – $5,000. Last year, the event raised nearly $50,000 to create food security and housing stability for our community.

For more information, contact Beth Johnson, Community Engagement Manager, at beth@wayforwardresources.org or 608-826-3414.

Chip in to End Hunger

Golf foursomes take part in an annual event at picturesque Bishops Bay Country Club. Chip in to End Hunger begins with a 10 a.m. shotgun scramble start, with golfers moving quickly through the course, several hole contests and a putting green contest. The event is capped at 140 participants to ensure quick play and culminates with the after-event awards and cookout, where golfers can stay briefly or linger on the club’s outdoor patio on the shore of Lake Mendota. Sponsorship levels available from $600 to $7,000. All sponsorships at $2,000 and above include complimentary golf and carts for a foursome, offering you the chance to treat employees or key clients to a round of golf at an iconic private course.

Save the Date: September 14, 2026