Sponsorship Opportunities

Create stability for our neighbors while making an impression with your employees, customers, and the community by sponsoring one of our events or programs.

WayForward Resources served nearly 15,000 people last year, the most in our over 45-year history and twice as many as two years ago. Nearly 80 percent of the people we serve are in households with children. Your sponsorship will help ensure that more people in our community have access to nutritious food and can remain in their homes. When you support WayForward, you align your brand with a well-known and respected nonprofit, that for more than 45 years, has brought our community together to create food security and housing stability through action and advocacy. Show your commitment to creating stability in our community while increasing your company’s visibility by becoming a sponsor. Sponsorship opportunities range from $250 to $10,000.

For more information, please contact Beth Johnson, Community Engagement Manager, 608-826-3414.

Food Pantry Sponsorship

The WayForward Resources Food Pantry is distributing the equivalent of over 112,000 meals a month—more than at any other time in our over 45-year history. We are experiencing four times as many visits to the food pantry as we did just four years ago. To address this increase, we are purchasing more food than ever, spending six times as much as we did five years ago. Food Pantry Sponsorships support our pantry as demand continues to rise, including purchasing food, which accounted for 18% of the 1.6M+ pounds distributed last year. Anyone living in Dane County can shop at our food pantry, open five days a week.

Available Year-Round

Hunger Action Month Sponsorship

With 1 in 10 people in Dane County considered food insecure and our food pantry experiencing four times as many visits as it did just four years ago, your partnership is needed to ensure our neighbors have access to enough nutritious food. This September, become a Hunger Action Month Sponsor and help WayForward build hunger-free communities.

September 2026

Chip in to End Hunger

Help make sure everyone in our community has access to nutritious food and stable housing by joining us Bishops Bay Country Club for Chip in to End Hunger on September 14. The event begins with a 10 am shotgun scramble start. Golf foursomes will move quickly through the course, enjoying several hole contests and a putting green contest. We’ll culminate with event awards and a patio cookout, where golfers may socialize on the shores of Lake Mendota. Sponsorship levels are available from $600 to $7,500. All sponsorships at and above $2,000 include complimentary golf and carts, fresh breakfast, event gifts, and cookout attendance for a foursome—offering the chance to treat employees or key clients to a round of golf at an iconic Madison-area private course.

September 14, 2026