This September, over 20 local businesses and community organizations joined our Take Action Against Hunger Challenge to raise awareness and food during Hunger Action Month. With an ambitious goal to collect 25,000 pounds of food, participants initiated food drives across Dane County and engaged in a spirited competition to gather as much donated food as possible for the WayForward Resources pantry.

One dedicated community member even put their team pride on the line in support of Hunger Action Month. Laura Crow, a dedicated Bears fan and member of Middleton Community Church, pledged to shave the iconic Green Bay Packers “G” into her hair if the congregation met their 2,500-meal donation goal. Thanks to Laura’s daring offer and the church’s dedication to service, Middleton Community Church achieved the month’s largest food drive and contributed the equivalent of 3,493 meals. PUBG Studios Madison, a local video game developer, documented their cereal drive with a creative, and amazingly cinematic video featuring a long and winding cascade of boxes lined up like dominoes throughout their office. In total, PUBG donated enough food for 2,000 meals.

Thank you to the organizations, companies, and the many individuals in our community who joined our challenge this month to ensure our neighbors have enough nutritious food to not experience hunger. Through collective action, WayForward’s food pantry received 25,909 pounds of food for Hunger Action Month.

Profound thanks to all our Take Action Against Hunger Challenge 2025 participants:

City of Middleton, which officially proclaimed September 2025 as Hunger Action Month

Middleton Community Church, winner of the Exceptional Action Award & Laura Crow, winner of the G for Generosity Award

PUBG Studios Madison, winner of the Gamers in Action Award

High Point Christian School, winner of the Youth in Action Award

WEA Member Benefits, winner of the Can-Do Attitude Award

Evergreen Healthcare Partners, winner of the Refuel After School Award

Vierbicher Associates, winner of the Team Action Award

Middleton Hills Neighborhood, winner of the Good Neighbor Award

Waconia Park Owners Association, winner of the Newest Action Partner Award

Sketchworks Architecture

RSVP of Dane County

St. Bernard Catholic Church

Piggly Wiggly – Cross Plains

St. Peter Catholic Church

Forward Health Group

TEMPO of Madison

First Choice Dental

And the many individuals in our community who participated in the challenge!

Thank you also to local elected and municipal leaders including, Dane County Executive Melissa Agard, Wisconsin State Senator Kelda Roys, City of Middleton Mayor Emily Kuhn, Middleton Alders Charles Myers and Lisa Janairo, Middleton-Cross Plains Area School District Superintendent Dr. Dana E. Monogue, and the staff from the City of Middleton’s Planning and Zoning Department, stopped by WayForward Resources to drop off food donations, help stock our pantry shelves, and raise awareness during Hunger Action Month!

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